There is a current progression of our world into the digitalized realm with the current industrial revolution. Because of this change, vision became the most important way of reaching out to people’s awareness. Our eyes became the main source of information, with most forms being made to suit our want to visualize a simple idea instead of translating it in our heads.
HOW TO EVALUATE YOUR COMPANY FROM A VISUALIZATION PERSPECTIVE?
Take a breath and observe your company. Evaluate the looks of your website, your products, inhabitants of your niche market, your office space and how it connects to your employees. While performing this evaluation try your best to block out all other stimulations, and just observe with your eyes.
As you gaze upon your organization and all its vital visual points, note and record your reactions to these observations. What is the emotional message that feeds your brain? Is your mind able to pick up any specific patterns? Is there consistency in the imagery you are seeing? Does the view draw you in or repel you? Do you understand what the company does just from the act of observing? Does it interest you to know more about the company?
The second step is to do your best to record your primary -almost instinctual- reaction. During this phase, it is best to be critical as much as you can be. Feel free to record what you discovered in the multitude of aspects that you have observed during the first evaluation phase.
You can also work on not being the sole decision-maker during this process. It would help to discuss these findings with your team and your customers to visually judge your brand. It would also help if you set up the environment in a way that the visual experiences are all in a singular place, and you can provide the participants of this “experiment” a short questionnaire to collect their input. This will allow them to comprehend the seriousness of the task and make it possible for you to quantify the responds that you are receiving.
It is important that you keep an open mind during this process, as you never know how outlandish are the responses that you may actually get.
The final step is to analyze the data that you have acquired. What are the emerging trends? What impression does your brand leave in the minds of the people in general?
HOW TO CREATE A COMPLETE VISUAL EXPERIENCE USING YOUR BRAND
Mise-en-scène: An expression that is usually used in the film industry that describes all the elements of visual style in a play or film and how they are integrated together to form a visually stimulating experience. The term covers a wide range of factors like lighting, décor, set design, space, costume, camera work, etc. To reach a finale of a singular product that is displayed on a screen.
Most renowned directors have the habit of focusing on the mise-en-scène of their productions. The Marvel Cinematic Universe (MCU) films are said to owe their remarkable nature to the visual experiences that are offered within the movies. Note that the offered stories are not new, but the application of graphics, cinematography, design and finally the attention that is given to the fine visual details are successful in creating a visually stunning experience.
Take a page from any film and utilize it to learn and understand the needed methods to consider the mise-en-scène of your goal to successfully recreate your brand. Always remember that most of the valuation of the brand that customers get originates from what they visualize; which is a reason for you to provide them with a rich visual experience that is built by your brand, and builds your connection with them.
FOUR ASPECTS TO CONSIDER:
- Create with a Purpose. Organize your information so that it is easily accessible. Your customers should be able to navigate your site intuitively, knowing where to click and where to find. No one wants to spend time looking for the Contact Us link. Organize your information so that it is easily accessible.
- Try to stay away from using stock. Your marketing collateral isn’t unique if you can find the imagery elsewhere. Use meaningful, purposeful, and effective images to create a unique visual experience.
- Aim to be as holistic as you can be. Choose the design, fonts, colors, and imagery to build on the brand experience that you want to deliver.
- Consistency is key. The visual experience as-a-whole must be cohesive There must be a logical connection between the website, microsites, marketing collateral, product design, etc. You want the story to grow and develop as customers interact with your visual elements.
Are you ready to elevate your brand game?
